August 6th – 16th at Big Al’s Swap Shop and Big Bertha’s Biker Bar right in the nostalgic heart of Sturgis at 1123 Main St!!! Daily from 9am to 10pm.

That date is not a typo! We are open a full day early on August 6th. Come see us at our location right in the very nostalgic heart of the Sturgis Rally downtown on Main Street. Check out and buy the both the original and newest versions in the ThirstyRock Hydration Gear lineup. Head out of town for some of the most beautiful rides in the world, staying happy and hydrated with ice cold water from our proven, game-changing hydration gear!